UNT student named finalist for Collegiate Marketer of the Year

Wednesday, March 27, 2013 - 19:37

University of North Texas College of Business student Thomas Pemberton, a junior studying marketing, has been named one of two finalists for the DFW American Marketing Association Collegiate Marketer of the Year.

Winners will be announced at an April 11 gala in Dallas.

“This is a stepping stone from academia into a career,” said Pemberton, a 2006 graduate of Flower Mound High School. “It is a great honor for me as it shows I am learning more than just fundamentals while in college. I’m using these fundamentals to contribute to the betterment of the marketing industry here in Dallas.”

Pemberton, who plans to graduate from UNT in December, is the former president of the UNT AMA chapter.

While attending UNT, Pemberton works full-time as a project manager with SPYCH – a Dallas-based marketing research and strategy consulting firm – which is one of the companies nominated as a finalist in other categories of the Marketer of the Year awards. In addition to all this, Pemberton owns an online business called Trending Global. He launched and still operates this business — with the help of his first hire, his mother — in the tech accessories market.

Pemberton was nominated for implementing a digital marketing strategy for Culinaire International. The project used emerging technology and social media to increase brand awareness and brand affinity for Belo Mansion.

Pemberton said he was drawn to UNT by the faculty members and the growth of the university. He credits Michael Gade and Francisco Guzman of the business faculty for helping him succeed, and he also notes the help of his employers at SPYCH, including former UNT student and SPYCH CEO Ben Smithee.

“They are great mentors of mine,” Pemberton said. “They can see potential and cultivate those skills in me personally and professionally.”


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