What: The 14th annual Consumer Experience Symposium: Leveraging Technology and Human Factors to Create Optimal Customer Experiences. This yearly event brings together a panel of industry experts to debate and discuss topics related to shopping, consumers and how retailers do business.

When: 10 a.m. to noon April 18 (Thursday)

Where: The Ballroom (suite 314), University Union, 1155 Union Circle in Denton

Cost: Free, but must RSVP to Shirley.Agustin@unt.edu 

Who: The speakers are Ruth Crowley, VP of Customer Experience Design for Lowe’s Home Improvement; Lee Summers, CEO for Reflect Systems; and Mason Page, EVP for Strategic Business Planning for Reflect Systems, which specializes in interactive digital technology.

Background: Industry experts will discuss the challenges retailers face, ways businesses can incorporate and leverage technology, how to optimize the customer’s shopping experience through digital and data analytics to ultimately drive sales growth. Graduates of UNT’s merchandising and retail programs are contributing to retail’s evolution by applying new knowledge and skills in technology, data analytics, digitization, consumer experience, and product and service expectations.

The event is hosted by the University of North Texas’ Global Digital Retailing Research Center, with support from the JCPenney Executive-in-Residence Lectureship.

Photo: Download a photo from a past symposium.

Press passes: For press/parking passes, email Monique.Bird@unt.edu.