Expertise:
Buying sustainable, environmentally friendly products, consumer behaviors, how digital retail influences buying trends, major sales days such as Black Friday, Small Business Saturday and Cyber Monday, ecommerce, digital retailing, multi-channel retailing, P & L management, cross-channel customer experiences, execution of website and mobile technologies, developing, executing and managing end-to-end cross-channel strategies including website conversion and search, content management, web analytics, website design, usability and customer experience, SEO / SEM, web product taxonomy and merchandising, digital marketing including email, creative, social media, logistics and customer service operations.
Credentials:
MS - Merchandising, Sr. Director Global Digital Retailing Research Center
College:
College of Merchandising, Hospitality and Tourism
Department:
Merchandising and Digital Retailing
Recent Media, Interviews, and Press Releases
Media Contacts:
Devynn D. Case
Devynn.Case@unt.edu
940-565-3509