Lou E. Pelton

Department: 
Marketing
College: 
College of Business
Email: 
pelton@cobaf.unt.edu
Phone: 
(940) 565-3124
Expertise: 
Marketing Channels, Marketing Ethics, Relationship Marketing, Distribution Strategy, Franchising, Logistics, Singapore, Pacific Rim
Education: 
PhD, business administration, University of Mississippi MBA, Texas Tech BA, English, University of Baltimore
Activities: 
Co-author of chapter "Teaching Ethics in Personall Selling: Matinee" in Great Ideas in Teaching; publishing a couple of books on marketing channels. Spent five years in industry working as vice president of marketing, national marketing director and managing partner. Member of Academy of Marketing Science, American Marketing Association. Travels to Singapore, Hong Kong and China to teach seminars on franchising and marketing. Teaches in the logisitcs management program in the marketing department.