UNT symposium features luxury industry experts

Thursday, March 27, 2008

What: "Creating Consumer Experiences: The Lure of Luxe" – the 4th annual Creating Consumer Experiences Symposium, and the 3rd annual Student Research Competition, presented by the School of Merchandising and Hospitality Management at the University of North Texas.

When: 8:30 a.m.-noon April 11 (Friday)

Where: Silver Eagle Suite of the UNT University Union, 1155 Union Circle (one block west of Welch and West Prairie streets)

Cost: $10 for the public, $5 for students. Payments must be made by check or money order.

Contact: Vi Dotter, event coordinator, at tdotter@smhm.unt.edu or (940) 367-1748.

DENTON (UNT), Texas – Students, faculty and industry professionals will learn about growing luxury trends in retail merchandising and hospitality at "Creating Consumer Experiences: The Lure of Luxe" – the 4th annual Creating Consumer Experiences Symposium, presented by the University of North Texas School of Merchandising and Hospitality Management.

The event, scheduled for 8:30 a.m. to noon April 11 (Friday), features four keynote speakers, including featured speaker Karen Weiner Escalera, president and CEO of Miami-based KWE group. The symposium coincides with the school's 3rd annual Student Research and Scholarly Activities Competition. Both events will be held in the Silver Eagle Suite of the UNT University Union, 1155 Union Circle (one block west of Welch and West Prairie streets).

Escalera, who will speak from 10:50 to 11:50 a.m., has for 29 years been one of the leading marketing and public relations experts in the luxury travel, hospitality and lifestyle industries. She has represented such clients as Ritz-Carlton, Hyatt, American Airlines and American Express and has worked to promote such destinations as Mexico, Finland and Hong Kong. She has been named an All Star by Relate, the public relations supplement to Adweek's Marketing Week, and her firm has been named one of America's 20 Hot Small Agencies by Inside PR.

Other scheduled speakers are Ann Stordahl, executive vice president of women's apparel for The Neiman Marcus Group Inc.; Pam Wilson, director of strategy and operations for Deloitte Consulting LLP; and Andrew Casperson, general manager of luxury hotel W Victory Dallas.

The research competition features poster board presentations by students nominated to participate by faculty members in the UNT School of Merchandising and Hospitality Management. The presentations, which will be displayed in a hallway outside the Silver Eagle Suite, will be judged by a panel of industry experts and faculty during the symposium. The symposium concludes with an awards ceremony recognizing the winners of the competition.

UNT News Service Phone Number: (940) 565-2108

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