UNT experts weigh in on Wright Amendment ending Oct. 13

Tuesday, August 26, 2014 - 15:11

DENTON (UNT), Texas -- The Wright Amendment expires on Oct. 13, bringing an end to longtime federal restrictions on airlines flying out of Dallas Love Field. Several University of North Texas experts are available for comment.

Steve Joiner, lecturer of logistics in the UNT College of Business, leads UNT's aviation logistics program and has extensive aviation experience.

"As to the immediate impact of Oct. 13, with all the points of the agreement reached between Dallas, Fort Worth, American and Southwest, the impact of the amendment going away will be small," Joiner said. "Gates at Dallas Love (Field) are restricted to 20. The old Legend terminal has been torn down. The remodeling of the terminal is all but complete. We will see flying activities reach the limits outlined in the agreement fairly quickly, which may strain the street side infrastructure of the airport. Good competition between Southwest and Virgin America will heat up. After that, all should settle down and the flying public will benefit."

Joiner can be reached at steve.joiner@unt.edu or 940-565-3085.

David Strutton, professor of marketing in the UNT College of Business, can discuss Southwest Airlines' marketing campaign leading up to the end of the Wright Amendment. Strutton researches marketing strategy, creativity and new product development and has published more than 150 academic journal articles and papers in the Journal of the Academy of Marketing Science, Journal of Business Research and other publications.

Strutton can be reached at david.strutton@unt.edu or by cell at 940-368-5696.

UNT News Service Phone Number: (940) 565-2108