UNT earns national award for study abroad campaign

Friday, June 17, 2011

DENTON (UNT), Texas — The University of North Texas’ Office of Global Learning and Experience earned a national award for a unified marketing campaign for study abroad and other international education opportunities.

Global Learning and Experience was one of two winners for Innovation in Marketing for a campaign to promote global learning. The awards are sponsored by GoAbroad.com, a resource for international education and travel. GLE is part of UNT-International.

“Our division hasn’t had a cohesive marketing campaign, ever,” said media coordinator Dani Nicholson. “This campaign was really a reformatting and streamlining all of GLE’s communication.”

The new campaign includes graphic design and color elements for print and electronic materials such as video, brochures, magazine and newspaper advertisements, office communications and websites.

The centerpiece of the campaign is six outdoor pieces depicting former study abroad students standing in front of a compelling photo of the countries in which they studied. The students wear T-shirts containing a phrase that describes their international experiences. The vinyl clings are life-sized with front and back views and installed on large windows in major campus buildings. Two clings are displayed in Sycamore Hall and the Art Building. One features Terrell Quillin, a senior studying radio, television and film who studied in Grenoble, France.

“The selection of students is mostly based on the types of programs they did, because they did such radically different things,” said Nicholson. “We have so many different types of programs; we wanted to give a taste of the variety.”

The remaining four displays will be put up around campus in high traffic areas.

“The purpose of the campaign is to raise awareness of UNT’s study abroad opportunities, including short-term programs and intensive language programs,” said Mary Beth Butler, UNT-International director of communications. “We really want to intrigue people. We want to get the word out about studying abroad and increase the diversity of our student participation in study abroad programs.”

The campaign originally targeted the more than 36,000 UNT students on campus. In 2011-2012, the campaign will go off campus when the study abroad programs open to non-UNT students.

For more information, visit http://international.unt.edu/gle or call 940-565-2207.

UNT News Service Phone Number: (940) 565-2108