UNT earns national award for study abroad campaign

Friday, June 17, 2011

DENTON (UNT), Texas — The University of North Texas’ Office of Global Learning and Experience earned a national award for a unified marketing campaign for study abroad and other international education opportunities.

Global Learning and Experience was one of two winners for Innovation in Marketing for a campaign to promote global learning. The awards are sponsored by GoAbroad.com, a resource for international education and travel. GLE is part of UNT-International.

“Our division hasn’t had a cohesive marketing campaign, ever,” said media coordinator Dani Nicholson. “This campaign was really a reformatting and streamlining all of GLE’s communication.”

The new campaign includes graphic design and color elements for print and electronic materials such as video, brochures, magazine and newspaper advertisements, office communications and websites.

The centerpiece of the campaign is six outdoor pieces depicting former study abroad students standing in front of a compelling photo of the countries in which they studied. The students wear T-shirts containing a phrase that describes their international experiences. The vinyl clings are life-sized with front and back views and installed on large windows in major campus buildings. Two clings are displayed in Sycamore Hall and the Art Building. One features Terrell Quillin, a senior studying radio, television and film who studied in Grenoble, France.

“The selection of students is mostly based on the types of programs they did, because they did such radically different things,” said Nicholson. “We have so many different types of programs; we wanted to give a taste of the variety.”

The remaining four displays will be put up around campus in high traffic areas.

“The purpose of the campaign is to raise awareness of UNT’s study abroad opportunities, including short-term programs and intensive language programs,” said Mary Beth Butler, UNT-International director of communications. “We really want to intrigue people. We want to get the word out about studying abroad and increase the diversity of our student participation in study abroad programs.”

The campaign originally targeted the more than 36,000 UNT students on campus. In 2011-2012, the campaign will go off campus when the study abroad programs open to non-UNT students.

For more information, visit http://international.unt.edu/gle or call 940-565-2207.

UNT News Service Phone Number: (940) 565-2108


Latest News

Monday, July 21, 2014

New UNT class explores dynamics of working with family.

Lynn Seaton
Monday, July 21, 2014

UNT College of Music jazz bass professor Lynn Seaton has been named a 2014-15 Fulbright Scholar and will depart in August for Latvia, where he will teach for the fall 2014 semester.

Monday, July 21, 2014

While the most elite college and university baseball players in the U.S. head to Omaha every summer for the College World Series, some of the most accomplished Hispanic high school seniors in the U.S. play their own series every summer -- the Collegiate World Series offered by the National Hispanic Institute, a nonprofit organization based in Texas.

Thursday, July 17, 2014

Trace the steps of Charles Dickens' famous characters, uncover clues about notorious crimes and explore the spookiest spots of London and Paris in three new trips offered through the University of North Texas' Travel-Learn program, designed to blend learning with leisure travel.

Aston Thompson
Thursday, July 17, 2014

A UNT College of Education student and a recent graduate earned national recognition from Kappa Delta Pi, International Honor Society in Education.