UNT communication design student wins silver at national advertising competition
DENTON (UNT), Texas – A University of North Texas communication design student from Coppell who recently won Best in Show at a Fort Worth advertising design competition took home a silver national American Advertising Federation "ADDY" award May 31 in Boca Raton, Florida.
The "Addy" Award is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Shelby Tamura, who will be a senior next school year in the College of Visual Arts and Design, won gold in both the local and district ADDY competitions, which advanced her to the national competition. She won the award for creating a fictional campaign for a real-world company.
In her fall 2013 communication design class, Tamura was assigned Carfax.com as a client. The web service supplies vehicle history reports so that potential car buyers can find out about any previous wrecks or issues with the car they want to purchase. For her campaign, which can be seen here, Tamura presents the viewer with a pixilated image of a car that seems to be parked. But, upon lifting the page flap, the pixilated image is replaced by a focused image of a car that has clearly been wrecked or damaged.
"I created the campaign with a fun concept in mind and as a way for it to be engaging," Tamura said. "This is how Carfax works, by giving you a clear picture."
Tamura said her national award came as a surprise because she had just found out about her district win when she was notified that she had been invited to the national conference in Florida.
"Being able to attend the national conference was a great opportunity for me to meet professionals in the field in which I want to work," said Tamura. "I was thankful for the opportunity and to be recognized with a national award."
Tamura will spend the rest of her summer interning for PAVLOV Advertising, an agency in Fort Worth.