Super Bowl XLV will bring economic revenue, prestige to Dallas-Fort Worth area in 2011, economist says

Wednesday, May 23, 2007

The National Football League has awarded Super Bowl XLV to the new Dallas Cowboys' stadium, which is currently under construction in Arlington. The game will be played in 2011 - two years after the new stadium opens.

Dr. Bernard Weinstein, the director of the Center for Economic Development and Research and professor of applied economics at the University of North Texas, says this announcement has three important components.

"First, there is the prestige of landing such a big event that will be seen by tens of millions of people around the world," Weinstein says. "Second, there will be a tremendous economic impact from the estimated 100,000 people who will come to town for the event - it could have an economic impact of around $150-200 million. Yes, there will be local costs involved in preparing for the Super Bowl, but it's a good investment."

Weinstein adds the positive public relations for the Dallas-Fort Worth area that will be generated from the area hosting the Super Bowl

"Even though the game will be played in Arlington, the coverage will reflect the entire Dallas/Fort Worth area, and the coverage will be international in scope," he says.

Weinstein points out not a lot of new infrastructure will need to be built for the Super Bowl. He says that's different than hosting an Olympics, where various venues have to be built or remodeled. Some observers point to concerns about transporting Super Bowl attendees across the area, but Weinstein thinks it won't be a problem.

"There are already plans in the works to improve Interstate 30 through Arlington, and we have good experience dealing with crowds at Texas Motor Speedway, where we get 100,000 people in there twice a year. I don't think transportation will be a problem for the Super Bowl," he says.

UNT News Service Phone Number: (940) 565-2108

Category:

Latest News

Friday, April 18, 2014

Students of the late painting professor Rob Erdle, regents professor emeritus at UNT, plan to celebrate his life by displaying his work alongside their own.

Thursday, April 17, 2014

UNT's Contemporary Arab and Muslim Cultural Studies Institute welcomes Sheila Blair, Boston College professor of Islamic and Asian art, for the free lecture "By the Pen: The Art of Writing in Islamic Art."

Thursday, April 17, 2014

UNT will offer a variety of workshops for students, professionals and families this summer.

Robert D. Kaplan
Thursday, April 17, 2014

Kaplan will be the final speaker for this year's University of North Texas Kuehne Speaker Series on National Security. His lecture begins at noon in the Gold Room on the second floor of The Fairmont Dallas hotel

IAA 2014-15 fellows
Wednesday, April 16, 2014

Regents Professor of Studio Arts Harlan Butt and Department of English Lecturer David Taylor will be granted a semester off from teaching duties to work on their projects full time.